MY DESIGN PROCESS.

EMPATHIZE

I use empathy to gain a deeper understanding and appreciation of people's emotional and physical needs. Once I know more about the people I am designing for and the goal I am trying to solve, I can start the planning.

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Methods:

Stakeholder Interviews

The 5 Why's

SWOT Analysis

STRATEGIZE 

With a clear understanding of where we are today, where we want to go, we must think about how we will get there. I work with my stakeholders to create a detailed project plan and set milestones.

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Methods & Tools:

Miro

Jira

Sprint Planning

RESEARCH

I ask the right questions to understand, learn, and uncover unexpected findings that lead to innovative solutions and make sure we are solving the RIGHT problem. I don't only view solutions as digital experiences, but rather view design as a holistic approach to customer satisfaction. 

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Methods:

Journey Maps

Personas

Interviews

Competitive Analysis

Service Blueprints

DESIGN

I take my findings from research and turn those insights into tangible solutions by collaborating, generating ideas, and sketching. 

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Tools:

Sketch

Invision

Figma

Pen & Paper

TEST

I test ideas early in the process with rapid prototypes and usability tests allowing  me to iterate and improve the things that matter most.

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Methods:

Observation

Card Sorting